A freelance graphic designer based in Spain said that after ChatGPT's 2022 release, her work shifted dramatically from creating original logos and packaging to fixing AI-generated versions. The corrections ranged from sharpening blurry images for print to converting flawed designs into usable files.
By 2025, the designer said 90 percent of her incoming logo and packaging requests involved cleaning up AI-generated work, which accounted for 60 to 70 percent of her annual income. She requested anonymity to avoid unsolicited business inquiries.
The work proved unsustainable. Clients offered low rates, some AI designs were so defective she had to recreate them entirely, and she expressed concern about enabling potential copyright infringement tied to AI training.
By year's end, she began rejecting the cleanup jobs outright. Her experience reflects a broader pattern as companies deploy generative AI tools and then contract freelancers to correct the outputs rather than commission original work.