Olivier Polge, Chanel's renowned nose and head perfumer, has created Crush Absolu, a reimagined version of the luxury house's Coco Mademoiselle fragrance. The new scent marks another evolution of the original perfume, which was first introduced in 2001. Polge has been Chanel's perfumer since 2015, succeeding Jacques Polge, his father.
The new version represents Polge's approach to reworking one of Chanel's signature fragrances. Coco Mademoiselle has remained one of the house's bestsellers over two decades, generating significant revenue for the French luxury brand. The launch expands the fragrance line's portfolio with a fresh interpretation.